A short video below documenting my time in Beijing in June 2023 to witness illustrated adverts and graphics I created working with Baron & Baron for SKP Children’s Day campaign. It was amazing to see the original artwork brought to life through large scale advertisements scattered throughout the city, along with a parade of fully costumed characters and various pieces of merchandise including plushies, balloons and stickerbooks. It was great to witness children (and adults) interacting with the characters, and having fun together collecting stickers to gain their free toys and plushies. I’m extremely grateful to have the experience of visiting Beijing and immensely proud of how successful the campaign was!
