Illustrated adverts and graphics produced with Baron & Baron for SKP 2023 Children’s Day campaign. This involved creating a series of endearing characters in an exciting and engaging world for children. Taking inspiration from the country’s love of their olympic mascot Bing, I kept all characters black and white, contrasting with the colourful environment's they inhabit. I was fortunate enough to visit Beijing in June to witness the holiday and see the artwork brought to life through large scale advertisements scattered throughout the city, along with a parade of fully costumed characters and various pieces of merchandise including plushies, balloons and stickerbooks. It was great to witness children (and adults) interacting with the characters, and having fun together collecting stickers to gain their free toys and plushies. I’m extremely grateful to have the experience of visiting Beijing and immensely proud of how successful the campaign was!